SHAKE WELL BEFORE USE. To remove skunk odor, apply a generous amount of shampoo as is (no dilution) directly on pet's DRY coat. Massage into coat avoiding face and eyes. For best results, let product soak in for 5 minutes before rinsing thoroughly. Repeat as needed. If no skunk odor, just extreme dirt, dilute shampoo 5:1 then follow directions above applying shampoo on pet's WET coat.