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Who We Are and Why Pet Parents Trust Us

2 minute read

Blog: Who We Are and Why Pet Parents Trust Us by TropiClean, dog in shampoo

At TropiClean, we believe that caring for pets goes far beyond making great products. It’s about serving with purpose, growing with intention, and giving generously—to people, to pets, and to the planet.

We’re proud to be an uncommon business for the common good. That means putting mission before margin, community before competition, and compassion at the core of everything we do. It’s why pet parents across the world trust us to help care for their furry family members—because when you choose TropiClean, you're choosing more than grooming and wellness products. You're choosing a company built on heart.

We exist to enrich the lives of people and pets, to invest in our employees, and to provide for the poor around the globe. This isn’t a mission that sits on a wall—it’s one that lives in every product we create, every partnership we build, and every action we take.

From day one, our company culture has been rooted in serving others. Whether it's delivering innovative pet care solutions or supporting global aid initiatives, our purpose goes beyond business. It’s about making the world better—one paw, one person, one product at a time.

Thoughtful Innovation for Pets and Planet

At TropiClean, innovation isn't about doing more for the sake of more—it's about doing better. We create people- and pet-approved products using the most responsible, effective, and high-quality ingredients available. And we’re constantly evolving to do more with less—fewer resources, less waste, and more meaningful impact.

From our Sweet Pea Tangle Remover Spray to our Oatmeal & Tea Tree Itch Relief Pet Shampoo, to Dental & Oral Care, to Vet-Approved Wellness, every TropiClean product reflects our commitment to gentle care, science-backed performance, and ethical sourcing. Pet parents can trust what goes into each bottle—because we do, too.

Why Pet Parents Trust Us

You trust us with your pet’s health, comfort, and happiness—and we don’t take that lightly. We earn your trust every day through:

  • Transparent, effective ingredients
  • Mission-driven values
  • Thoughtful innovation
  • A genuine commitment to people, pets, and planet

We’re proud to serve pet parents who believe in doing good—and who know that the right choice for their pet can also be the right choice for the world. Our products—made with carefully selected, naturally derived ingredients and by seeking out more sustainable manufacturing practices and packaging solutions. We do this for the good of the planet, stewarding our natural resources for generations to come.

What We Are Committed To

  Quality: Every ingredient, package, product, and process continually evaluated and improved.
  Sustainability: Planet-focused from what goes into our products, how we make them, and the packaging they come in.
  Innovation: Perpetually refreshing and reimagining products to address ever-changing consumer needs.

Finding new ways to use fewer resources is protecting our planet for the future.

Image of woman sitting at bench by a lake with a dog, by TropiClean

 

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